Brand whore or brand aversion?

Photo Source: Shopbop.com

The shoes at left aren’t super ugly or impractical. In fact, my personal issues with cork aside, they’re pretty cute, versatile and comfortable-looking. They’re being sold on Shopbop for $140, a reasonable price for shoes you could wear to dinner, the beach, or even out shopping.

But would it change your mind if you knew that they’re UGGs?

It’s like brand-whoring in reverse. Will you refuse to buy something just because of its brand name (all enviromental/sustainable/Fair Trade/copyright infringement ideologies aside).

Advertisements

2 Comments

Filed under Shoes

2 responses to “Brand whore or brand aversion?

  1. Holly

    You have hit the nail on the head with this. UGGs are a great example. Another one for me is Juicy Couture. Ugh.

  2. Susan L

    So true! I considered getting UGG sandals at TJMaxx one time– so comfortable! First of all, they were still $50, which is waaaay too much to spend at the Maxx. Second, they were UGGs.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s