When I first heard about Angelina Jolie’s new jewelry line, I thought she’d sold out. Turns out, her baubles collection carries more weight than other star lines. Here’s why:
- It’s expensive. Pieces start at $4,000, a far cry from JewelMint and the department store collections top designer and celebrities often downsize for. But that’s because Jolie’s out to raise cash, not earn it. Sales benefit the Education Partnership for Children of Conflict, so while she’ll sell fewer items than if she partnered with Macy’s, Jolie’s charity bank will still fill up fast — relatively speaking, of course. Another reason for the higher price? Jolie — who’s been a UN Goodwill Ambassador for years — isn’t likely to pawn off fast fashion manufacturers to make her jewelry. Expect them to be crafted by talented artisans in fair working conditions. No blood diamonds in this bunch.
- She’s only serving private, invite-only clients (at least for now). You’ve got to be a special somebody to be offered a look at Angelina’s jewelry collection for now, since she’s most likely not wasting her time showing pieces unless clients are ready to buy up quickly. Jolie may design a lower-end collection from Middle American buyers, but that’s still to be worked out.
- The jewelery’s on the road. To reach clients around the world without wasting money on overhead for retail space, Jolie’s collection is a traveling one. Starting in Beverly Hills and then moving on to Monaco, the limited availability may also inspire her audience to impulse buy, which is good for charity.
- It’s probably not junk: An extension of reason #1, Jolie’s pieces cost a lot and are most likely going to be manufactured by legitimate vendors. Therefore, the higher price tag means really beautiful, long-lasting jewelry you’d be proud to pass on.