“It” bags and clothing pieces have finally gotten a bad rap after the 90s and early 2000s: no one wants to look like everyone else anymore. And thanks to a paparazzi culture that gets even more rabid by the week, everything has become instantly recognizable: what scarf Vanessa Hudgens wears to Barneys, Kate Hudson’s favorite plane bag, and Sienna’s go-to beach wrap.
You can tell when an item has been pushed to death by PR — it’s in every campaign and editorial, and often on the red carpet — but that doesn’t mean every “It” item deserves a yawn. I’ll admit I’m still yearning just to touch Alexander Wang’s Coco Duffel and Rocco bags even though Miley Cyrus, Kristin Cavallari and Dakota Fanning have them. Which “it” items are you secretly pining for? An Herve Leger bandage dress? A Marc Jacobs Stam? Lauren Conrad’s collection of plaid button-downs, or those JBrand Houlihan cargos?
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