It’s a great time to plan a wedding. Beyond David’s Bridal and standard (or over-the-top) bridal boutiques, several favorite retailers are going bridal, too. Here’s a quick round-up, and anymore you’ve heard about, please share!
- Gilt Groupe: They extended their flash sales to incorporate all bridal themes, including wedding dresses, bridal party wardrobes and even honeymoons.
- Shopbop: You could easily outfit your bridesmaids from this site already, and maybe even find a beautiful dress for yourself, depending on the type of wedding you’re having. But everyone who gets regular Shopbop e-mail blasts knows that a special wedding e-boutique is on its way.
- Urban Outfitters, Inc.: What would a bride who’s half Urban Outfitters and half Anthropologie wear to her wedding? Debuting exclusively online this Valentine’s Day with a single store to arrive in August, BHLDN is a new concept from Urban Outfitters, Inc., showcasing “off-kilter” dresses, glassware and other bridal and wedding accessories. Two or three stores will open next year, with a larger goal of providing all kinds of party and special occasion clothes. Sign up for e-mail updates here.
- Net-a-Porter: Another fabulous site for wedding dress shopping, where you can easily snag a Lanvin or Matthew Williamson for less than a poufy cupcake thing you’d find at a bridal boutique. And to make browsing even easier, the site’s already filtered bridal into its own online boutique for MOBs, bridesmaids, shoes, and more.
- J.Crew: One of the first conventional retailers to add bridal, J.Crew has admittedly stepped up its game in the last couple of seasons. And with mini boutiques for engagement parties, honeymoons and even “something blue,” you can at least get a free virtual planning assistant out of the site.
- Vera Wang for David’s Bridal: First Kohl’s, now David’s Bridal. Vera Wang’s just debuted her wedding dresses for the national chain, and they’re pretty. If you can’t afford the real thing, this is worth a quick finger-rub test. If the fabric is up to par, I can’t imagine how this couldn’t be a viable option.