Tag Archives: UGG

Brand whore or brand aversion?

Photo Source: Shopbop.com

The shoes at left aren’t super ugly or impractical. In fact, my personal issues with cork aside, they’re pretty cute, versatile and comfortable-looking. They’re being sold on Shopbop for $140, a reasonable price for shoes you could wear to dinner, the beach, or even out shopping.

But would it change your mind if you knew that they’re UGGs?

It’s like brand-whoring in reverse. Will you refuse to buy something just because of its brand name (all enviromental/sustainable/Fair Trade/copyright infringement ideologies aside).

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